Don Sears: SaaS Startup Failure Leads to Blog Banter

Don provides insightful analysis into the Coghead post mortem that I wrote last week.  He touches on the issues that I had to think about prior to writing that piece, which has generated an astounding amount of traffic.  His point about the decision to put all of Delivered Innovation’s eggs in the Coghead basket is a good one, and thankfully we didn’t wait too long to mitigate that risk by forging a relationship with salesforce.com.  Takeaway – social media creates some interesting lines that you have to think about before you cross them, although hopefully Don realizes that this wasn’t a customer we were talking about here and the nearly 50 other posts on this blog are related to SaaS / PaaS advocacy and trying to forge the right path moving forward for our customers and peers, so the analogy he presents was somewhat fallacious.  Beyond that, I appreciate the feedback.

Michael Topalovich